Today, after some lengthy teasing, Bill Kristol announced his third party candidate. Kristol had promised a serious candidate with a good opportunity for victory. It was not clear if by victory he meant winning the election or merely peeling off enough conservative votes to give Hillary the win.
Today he proudly announced the Trump killer was going to be David French. Instead of thunderous applause the announcement was great with one word.
After some googling, I discovered that Mr. French is a former solider, who in addition to being a lawyer also writes for the National Review. It would be fair to say that the average American has no idea who he is either. If you are running a serious third part campaign, nominating someone with nearly zero recognition is hardly a promising start.
Bill Kristol promised a dazzling firework display and merely lit a damp squib.